A paid version allows users to see who is online in real time and exchange messages with them.
Revenues may finally start to arrive later this year when Her launches a premium, paid-for version of the app. Ms Exton says: "We told her you've got to these sites to meet someone else, there's no other choice.
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The app allows users to see women in their geographic area, though it does not offer specific proximity information. She says the market was dominated by "dating sites that were initially created for gay men, and tuned pink for lesbians".
Today, more than 1. But there has never been a successful equivalent for lesbians.
She adds: "Including content to further engage users is an excellent way for Her to encourage app usage, especially when the user datong is small and growth is critical. The company was renamed Her inthe year it moved its headquarters to San Francisco. Photo: Gabrielle Lurie, The Chronicle Nearly three years before Tinder came on the scene, Grindr was Eternity girls escorts the same thing for gay and bisexual men: an app you turned on to see who might turn you on.
From niche apps to virtual reality and wearables, even traditional datihg has found a new reliance on tech. Then at UK lesbian, gay, bisexual and transgender LGBT festivals Manchester and Brighton Pride, she targeted women by standing outside the portable toilets handing out toilet paper with flyers promoting the app.
On a much more positive note, Ms Exton says she is proud to xating hear stories about women who are able to "figure out a big part of their sexuality" thanks to ing Her. Countless lesbian dating and hook-up apps have tried. Because it's embarrassing, and humiliating that we are forced to use these'.
To secure support and business advice she successfully gained a place on start-up mentoring programme Wayra, which is run by telecommunications firm Telefonica. So the app needs to cater to both experiences.
All gone. Moving in with her father to save money, she worked in a pub on evenings and weekends, and taught herself how to computer programme.
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The light bulb moment when she decided to do something about the situation came when she was in a pub with two friends, one of whom datibg split with her girlfriend. Technology analyst Britanny Carter of research group IbisWorld says that apps such as Her, that cater to specific demographics, are able to effectively carve a niche within the online dating space.
Ms Exton won't be drawn on prices, and what it will entail, but she does say there lsbian be "extra value-added features". She recalls the time when a girl came up to her at the end of an event she was speaking at.
Chloe and Dom, who have known each other since high school and dated on and off throughout the years, reconnected recently through a lesbian dating app called Her. But it is no Grindr.
The company did not reveal how many of them are active daily. And that, Exton said, is by de.
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This was back inand Ms Exton's low cost, but innovative, approach to marketing soon saw user s rise steadily, then further gaining traction thanks to positive word of mouth. Some have said Tinder is the closest thing to a Grindr for straight people. Initially just a dating app, additional material has been added over the past three years, including a news section, and event listings.
Grindr, which now boasts more than 2.